Service Marketing

Read Case Dr. Beckett’s Dental Office: Page 510-513 in Text Which of the seven elements of the services marketing mix are addressed in this case? Give an example of each “Pt’ you identify. How did Dr. Beckett and staff address the problem that patients do not like going to the dentist? What supplementary services do Dr. Beckett and staff offer? How do these services enhance service delivery?



























Sample Solution