Write a reaction paper (2 pages, double-spaced) on Sherry Turkle’s “Connected but Alone”
- What is Turkle’s main argument?
- What devices/supporting details did she use to develop her argument?
- According to Turkle what are the advantages and disadvantages that technology brings?
- What does she mean by “Goldilocks Effect”?
- Why is her speech entitled “Connected but alone”?
Link to her TED Talk about “Connected But Alone”: https://www.youtube.com/watch?v=t7Xr3AsBEK4
The company is part of the ETI (Ethical Trading Initiative) which focuses on worker’s rights, their production of goods and bringing businesses together to work on labour rights issues. Weaknesses: Although Primark is a member of the ETI (Ethical Trading Initiative), but there are numerous negative reports concerning its business operations in the way they produce their goods. A study was shown that Primark used child labour to produce their goods. Other issues are with poor working conditions and disvaluing workers rights. The company have problems concerning advertising. Primark does not advertise and this gives competitors the advantage over them. Opportunities: With its already expanding ventures such as opening 47 new stores in the UK, Primark has now opened 7 new stores in Spain to battle along its competition like Zara. Expanding business widely now they have an opportunity to share their high quality products and services overseas and provide high quality clothes to fashion in the market. Threats: Primark’s threats are the competition with other companies such as Zara, H&M and other local high street retail businesses. Primark is still working to match the needs of the customer in terms of fashion and uniqueness. Company is still struggling in advertising area whilst their competitors do. That is the biggest threat to the business because Marketing is the key factor to establish the business. Task 6 Take two of the Primark’s products (e.g. baby cloths, Ladies ware etc) and suggest segmentation criteria that could be applied in different markets. Marketing segmentation is the subdividing of a market into distinct subsets of customers, where any subset may be selected as a target market to be reached with a distinct marketing mix. Market segmentation is a design to subdivide target market into a manageable form. Segmenting the market help business make better plan of project. Help to identify profitable market. It is important for business to segment the market to make right decision and identify the market needs. Positioning is, “The act of designing the company’s offering and image so that they occupy a meaningful and distinct competitive position in the target customer’s minds” (Kotler 1997). Positioning is all about what the customer thinks about the product or organisation. Therefore it is about visibility and recognition of what a product represents for a buyer. Primark targets males, females and children within the mass market. Age of company target customers are from early teens to the middle aged (mostly women buying for the family). It has good positions itself in customer’s minds as the cheapest fashion clothing brand in the UK and does not partake in advertising strategies to emphasise this. However, the positioning strategy only works on differentiating Primark as the cheapest clothing retailer, and does not gain a meaningful position in customers minds as being fashion forward. I would suggest that Primark adopts a positioning concept that emphasises how quickly it responds to new fashions and creates imitations off the catwalk (i.e. product features). Instead of positioning Primark primarily as ‘cheap’ it would serve them better to create an illusion of youth culture and being fresh and foremost with the newest fashions in a bid to remove associations with mass production and mass culture. One way to overcome on it is, if they would establish an online store, giving Primark an online physical presence also.>GET ANSWER