Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in
two markets: the United States and one international market. Domestic market generally means the
market where the company headquarters are located. If you choose a domestic market that is not the
U.S., then your other market is required to be the U.S. marketplace. This will be added to the Target
Market section of your
Marketing Plan.
Include the following:
Develop a process to monitor and control marketing performance. This process could be a flowchart but a
flowchart is not required (flowcharts do not count towards your word count requirement).
Formulate a maximum 350-word executive summary including at a minimum the following elements to
include in your marketing plan:
Required executive summary elements:
Strategic Objectives
Products or Services
Optional executive summary elements:
Resources Needed
Projected Outcomes
Sample Solution
