Examine the social interaction of participants regarding an issue or situation and its impact on research data.
This discussion addresses the following module outcomes: •M01: Become familiar with the process of conducting marketing research methods and research tools •MO2: Review the process marketers use for identifying and targeting consumers, and the way a product is placed relative to its competitors in the minds of consumers
Analyze how Big Data and research techniques impact conducting market and consumer research.
Reading the course materials and/or conducting additional research, discuss how the era of Big Data and new research techniques impact conducting market and consumer analysis.
Sample Solution