Social media benchmarking

Review the social media accounts of five local competitors and pay attention to their tone and personality and analyze your competition’s social media platforms, base your analysis on what you’ve observed on your competitor’s social media accounts across all platforms.
For each competitor answer the following questions:
? How your competitors use each platform?
? What type of content are they posting? And social media platforms used?
? What content is getting the highest engagement [e.g. retweet, likes, comments]?
? How many followers do they have?
? How often do they post [daily, weekly or monthly]?
? Do they respond to comments? And how?

Sample Solution