1.Watch PBS frontline TV program, “Generation Like,” to learn how companies use social media at http://www.pbs.org/wgbh/pages/frontline/generation-like/, and describe key takeaways in about half a page in word document.
2.If you don’t use the social media, you can do an alternative task.
Find an article that deals with how (a) business(es) use social media by searching an article published in a popular business trade periodicals such as Wall Street Journal, business week, and Economist.
Describe how the company featured in the article uses social media for marketing its products or services.
Sample Solution
