Social media can be used to build goodwill in business. Select a company that you use to purchase products or services from frequently, one that has established a social media presence. Please keep in mind that you do not have to “follow” them on social media to participate in this discussion. This information can be researched easily, even without a social media account.
Do you follow them on social media? If so, what made this company worth following?
What incentives are offered for following the company on social media?
Analyze the company’s social media interactions with customers.
Provide examples of how it responds to consumer questions and concerns.
Explain how the company builds goodwill in its responses or, if it does not, how its communication could be improved to support consumer goodwill.
Do you see any areas that could use improvement? If so, what are your suggestions?
Please remember the following elements for discussion posts, as stated in the syllabus: