CSR, social purpose marketing, social marketing or marketing ethics, together with market and consumer data to
make recommendations for how marketing managers could adopt strategies and tactics to profitably improve the ethical
performance of their brands. in this case this could be the mcdonalds brand that you
can refer too.
Presentation and discussion of findings from the literature, including application of models and theories
leading to a summary of key insights that have been used to inform your recommendatith
Use of market and consumer data and marketing planning and strategy models to make research-informed
recommendations to profitably improve the ethical performance of the brand.
the PowerPoint below will have much more detail with what needs to be done and I will be also adding a
grid that will help with the assignment.
Sample Solution
