Case studies are an important learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides with an end goal of formulating a recommendation for the challenges faced by the company.
Select one of the three case studies listed below, which can be found in your textbook. Evaluate the case of your choice, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.
Option 1: Southwest Airlines (pp. 490–491)
1. What is the product and service model of Southwest? Who is their primary target market, and how is Southwest positioned with this group?
2. What is the pricing strategy of Southwest compared to other airlines? Is this a differentiating factor?
3. What risks does Southwest Airlines face both from a macro and micro environmental standpoint?
4. Can Southwest continue to thrive as a low-cost airline when tough economic times hit or as other airlines mimic its business model?
Option 2: Amazon.com (pp. 522–523)
1. With respect to the distribution, why has Amazon succeeded when so many other companies have failed?
2. From a theoretical standpoint, what is Amazon’s pricing model? Why is this so effective? How does this compare to their competitors?
3. Discuss how Amazon has used differentiation and positioning as two key components in maintaining a competitive advantage.
4. Thinking about the changes in the macro and micro environment, what is next for Amazon? Where else can it grow?
Option 3: Best Buy (pp. 554–555)
1. What were the keys to Best Buy’s success? How have they differentiated themselves?
2. What pricing model has Best Buy adopted?
3. What are the challenges it faces in today’s retail environment from both a micro and macro environmental standpoint?
4. How else can Best Buy compete against retail competitors like Walmart and Costco as well as online competitors like Amazon.com?
Pick one correspondence hypothesis which you think will enable association and how it to will help correspondence necessity? Reply: As it were correspondence hypotheses clarifies precise rundown about the idea of the correspondence procedure, surely, speculations can accomplish more than compress. Among the different hypotheses of correspondence, dispersion and motivation setting hypothesis would help meet the correspondence prerequisites at the GDW. (Sligo,1997) Dissemination Theory: Dissemination Theory is identified with human conduct, getting new thoughts, how to actualize them, well ordered, this hypothesis clarifies how one achieves an imperative choice. There are five phases inside the dispersion procedure: 1. Mindfulness - Individual knows about "it." 2. Premium - Wants to take in more. 3. Assessment - Asks others for criticism. 4. Trial - Uses an example, and so forth. 5. Reception - Now a client/adherent. Motivation Setting Theory: Motivation setting hypothesis is more helpful for open relationship; it works ponder to get the consideration of the media, the general population and strategy creators. A few scientists says it is "set of issues" that can be utilized for multi-directional reason. By applying the over two hypotheses correspondence prerequisite can be satisfied at the administration handicap workshop. As these two hypotheses would assist collaborate effortlessly with each other, comprehension will enhance, hence greatest yield can be gained.(Sligo,1997) Would you be able to assess how viable was Ralf Ocker correspondence to the staff? (You have to break down great and awful correspondence inside the association) Reply: Ralf correspondence isn't great. Email isn't a decent correspondence dependably. He generally do correspondence with the staff by email. He can sit with the staff and give input their inquiries. He needs to listen his staff. He is a decent audience and expert rather being passionate. Ralf couldn't care less of others and fire individuals. He ought to take after eye to eye correspondence with the staff, since it is two way interchanges and resolve such a significant number of contentions rapidly. To the extent the part of Mr. Ocker to reshape the GDW is concerned, he utilized the parallel speculations and models of good correspondence and rebuilding, as he declared chopping down of considerable supports additionally he shut the workshop for quite a while until the point when a way could be found to make them noteworthy and productive. In such way he surveys the most critical and important arranged changes for the GDW. He watched the circumstance that workshop require changes, He orchestrated gathering with the staff from other division to ponder entire procedures With a specific end goal to assess new thoughts he tuned in to the arranging of Mr. Fred, Mr. Mavis and Ms. Mary In selection, he raised a group whose primary thought process is acquire changes association which was called "Capacity Plus"(Locker,2003) In the conclusion, the Mr. Ralph Ocker correspondence arranged changes brings another time of business conduct to the GDW. His system is very like Diffusion hypothesis in which changes are embraced or dismissed the all stages.(Locker,2003) i)Identify four phases of recognition process (hypothesis) Reply: Recognition is a procedure, by which we examine our general surroundings, world that comprise people, items and its encounters. Observation is exceptional to every individual, two individuals can't encounter the world precisely the same at once. Recognition process happens in four phases, in particular- 1. Incitement: When somebody get the data. 2. Consideration: When somebody focuses and get/acknowledge just what he needs 3. Association: How would somebody compose different thoughts what he tune in or get 4. Assessment: Evaluate the data. Comprehension of the parts ii) Identify and clarify Ralf listening procedure. Reply: 1. Ralf Ocker is an accomplished person and invigorates data flawlessly 2. He gave careful consideration to the message. ( In this stage Ralph Ocker took two weeks keeping in mind the end goal to know and comprehend the association and the staff) 3. He arrange the data (After knowing the way the association carried on Ralph Ocker at that point sorted out how and what must be done, he reported chopping down of considerable financing, at that point he shut the workshop for quite a while until the point when a way could be found to make them really transform into something huge and productive, he additionally invited proposal from the staff). 4. He likewise assesses the data flawlessly. (In the this stage Ralph Ocker translated the progressions he was going to bring. In this stage he added importance to the focuses he had gotten front of the staff by sending a mail which had a definite record of proposed changes). I) Definition of Assertive Communication. Reply: Decisive correspondence is the straight forward and open articulation of your needs, want musings and emotions it includes pushing for your own particular needs while as yet considering and regarding the need of others. Every one of us utilize confident conduct on occasion, frequently when we feel defenseless or uncertain of ourselves we may fall back on resigned, manipulative or forceful conduct. Confidence is a valuable specialized instrument. Its application is logical and it's not proper to be emphatic in all circumstances. Keep in mind, your sudden utilization of emphaticness might be seen as a demonstration of animosity by others. There's additionally no certification of progress, notwithstanding when you utilize emphatic correspondence styles properly. ii) Analyze GDW staff emphatic reaction by utilizing Four Fs-Facts, Feelings, Focus and Feedback. Reply: Certainties: Remain nonpartisan and don't assault; discuss certainty, truth; Do not accuse anybody and talk reality. Fred talk reality. A significant number of GDW staffs were ex furnished work force who had extremely unbending structure and who utilized imperious administration style, hardware were out dated , GDW had a constrained measure of agreement reason for small subsidizing and were not able contend with the business rivals. Spotlight on Action: Ocker arranged a superior and beneficial technique, and he ensured changes were entirely taken after. Fred concentrated on activity. Emotions: Some individuals from the staff were favoring the new administration framework (acknowledged by Ocker and Fred) and some of them was against, however via the post office sent by Ocker unmistakably expresses that progressions would proceed as arranged. Input : Feedback alludes to the way toward trading data is request to make things clearer. There were numerous occasions that occurred in the GDW which clarifies how criticism process was done in GDW from the joining of Ocker to the choice he at last made at last. I) Identify and assess the rule for giving and getting criticism. Reply: Giving and getting criticism ought to be Specific and target, on convenient, and fair. >GET ANSWER