• Elaborate a report analysing the relationship between brand association and customer behaviour in the
Sports Industry
• Select a brand (it can be real or not) and design a sponsorship project for your brand
Your project shall cover the following topics:
The Brand
Local and global sponsorship objectives (create brand awareness, increase revenue, release a new
product…)
Your budget and criteria to invest in sponsorship projects
List of potential properties to sponsor (Local and Global) and why
What is your sports sponsorship process and sponsorship selection strategy?
What is your Corporate Social Responsibility strategy?
Sample Solution
