Sports Brand Case Study

, using concepts and frameworks introduced during the module.

For a sports brand of your choice, produce a report that addresses the following issues:

Group Task (to be conducted in groups of 4) (Ignore)

• Briefly outline the key environmental and competitive drivers/challenges facing the brand (a more detailed environment audit should be included in the appendices);

• The segmentation approach and targeted customers;



• Their current Brand Image (assets, influence, positioning – draw on evidence from their current promotional/advertising messages and media choices);

• Drawing on the information presented in parts 1-3, develop and justify recommendations you would make to the firm about their future marketing strategy and key activities.



Sample Solution