When you think of the following brands, what immediately comes to mind?
Starbucks
McDonald’s
Wal-Mart
Southern New Hampshire University
Holiday Inn
Apple
Gucci
Movado
In two to three sentences, describe your feelings, thoughts, visuals, experiences, and even feedback you have received from someone else about the brand if you have not personally used or purchased it.
For example, “When I think of Starbucks, I immediately think of status because of the iconic white cup with a green logo.”
