STRATEGIC COMMUNICATIONS PLAN

Create a written strategic communications plan for the professional communication challenge or opportunity of your choice. Your plan should include the
following components and may be written in a professional report format. See
the formatting requirements for additional information.

1. Description
   a) What is your challenge or opportunity?
   b) Why is this professionally important to you?
2. Goal
   a) What goal or outcome do you want to achieve with
   this communication?
   i. Is it clear, concise, and actionable?
3. Audience
   a) Who is your target audience?
   i. What are the professional positions of the
   audience members?
   ii. What demographic characteristics will the
   audience comprise?
   iii. What is your relationship to the audience?
   iv. What background knowledge and expertise does
   the audience have?
   v. What does the audience know, feel about, and expect
   concerning this communication?
   vi. What preconceptions or biases do you possess
   that might prevent you from building rapport
   with your audience?
   b) What information is available about your audience?
   i. What research/sources will you use to obtain information
   about the audience?
   ii. What conclusions have you been able to draw about
   the audience?
   c) What tone will you use to convey your message?
   i. Is the setting casual or formal?
   ii. Is the communication personal or impersonal?
4. Key Message
   a) What is the primary message you must convey to
   your audience?
   i. Is the message compelling and memorable?
   ii. Is the message clear and concise?
   iii. Is the message aligned with your audience’s goals
   and needs?
5. Supporting Points
   a) What three to four points, reasons, or justifications
   support your message?
   i. What research/sources will you use to obtain facts/data
   about your message?
6. Channel Selection
   a) What communication style will you employ
   (Tell/Sell or Consult/Join), and why?
   b) What channel(s) will you use to deliver your message,
   and why will they be the most effective?
   c) What purpose is served by each channel you have selected?
7. Action Request
   a) Is your call to action you are making to your audience clear,
   concise, and easily actionable?

Sample Solution