• You have to write a strategic proposal on the importance of Strategic Management for a successful
business expansion based on an actual business that has gone from brick-and-mortar only, to offer its
products and/or services in an online environment and/or in an international environment.
• You are free to choose the company you want to.
• The strategy document must have two parts:
Audit: Analyse the business of your choice, its past and present, and how is it currently performing.
Propose your own Strategy for the business, bearing in mind that you are looking for international
expansion with the aid of digital means.
Sample Solution
