With reference to the information in the case study, answer the following questions. Undertake a strategic audit and critically evaluate IBM current position in the marketplace concentrating on its external operating environment and its internal core competencies. You will need to utilise relevant management models (as a minimum PESTLE, Porters 5 Forces and Porters Value Chain) and provide supporting evidence from a range of external sources to support your academic argument. Also critically evaluate the factors that IBM should investigate when considering entry into emerging markets.
Sample Solution
