Critically discuss the marketing mix approach, and how effectively it is responding to marketing environmental challenges in a national market of your choice
As a guide you should:
(a) Provide a critical discussion of the marketing mix of X company in a country of your choice (will detail later via chat) through the use of appropriate literature and practitioner sources
(b) Critically discuss how effectively the company is responding to marketing environmental challenges using PESTEL analysis in a specific country of your choice through the use of appropriate literature and practitioner sources
Sample Solution