Strategic Plan of opening a GYM in Yas Island – Abudhabi City

1. Introduction (what is the organization, vision, mission, what is the key issue/challenge) 1-2 pages;
2. Background to the Company and Industry (history, turning points, products/services, key quotes, trends, competitors, industry structure, change etc) 1-2 pages;
3. External Audit (Opportunities, Threats, Competitive Profile Matrix, and EFE Matrix) 1-3 pages;
4. Internal Audit (Strengths, Weaknesses, and Threats, Financial Ratio Analysis and IFE Matrix) 1-3 pages;
5. SWOT Matrix (SO Strategies, WO Strategies, ST Strategies, and WT Strategies) 1-2 pages;
6. SPACE Matrix, Grand Strategy Matrix, the Internal-External (IE) Matrix and QSPM. 1-3 pages;
7. Possible Recommendations. One page;
8. Exhibits (financial information, marketing information, industry information, and any other relevant information).
9. A Business plan.

Sample Solution