During the 80s and 90s, Blockbuster dominated the US home video rental market. However, the emergence
of Netflix in 1997 with its ‘rental by mail’ model challenged Blockbuster’s business model (and market
dominance). Blockbuster’s market position was further weakened when Netflix began to stream video
content directly to consumers’ computers. In this case study, prepare a 3000-word report
that examines how “Netflix beat Blockbuster Video”.
