Explain the process of strategy mapping and how it relates to performance management and establishing value proposition discuss this theoretically or use the Glacier Inn case study presented in Armitage and Scholey (2009) to serve as an examp integrating these ideas. Alternatively, you can use the Hazard Action Zone case study presented in Murby and Gold (2005) prefer.

Armitage, H., & Scholey C (2006). Using strategy maps to drive performance. Society of Mgt. Accountants of Canada. Ret http://www.cimaglobal.com/documents/importeddocuments/tech_mag_strategy_mapping_march07.pdf

Murby, L., & Gould, S. (2005). Effective performance management with the balanced scorecard: Technical report. Chartered Management Accountants. Retrieved from: http://www.cimaglobal.com/Documents/lmportedDocuments/Tech_rept_Effective_Performance_Mgt with_Balanced_Scd_J

 

 

 

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