Based on the below resources about IDEO, discuss what you see about the structure and culture of the organization. What makes the principles of one conversation at a time, staying focused on the topic, and encouraging wild ideas, effective in defining and creating the culture of an organization? Explain how these same principles may be applied to any business.

Resources: http://www.youtube.com/watch?v=Vm5FegKLssE http://www.youtube.com/watch?v=ooN050030Qo http://www.youtube.com/watch?v=_7_sZy-kusw http://www.youtube.com/watch?v=g8p2H7EvoGM

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