Success of Red Lobster’s revitalization (2004-2009)

Evaluate the success of Red Lobster’s revitalization (2004-2009).
What have been the most important parts of this campaign? What results has it generated?

  1. Should Lopdrup shift Red Lobster’s targeting towards Experientials?
  2. Assume Lopdrup does shift Red Lobster’s targeting towards Experientials. How, if at all, should he change elements of the Red Lobster marketing mix: Product, Price, Promotion (especially communication), and Place (especially the restaurant remodeling).

Sample Solution