a. Description of organization and its product/service
b. Reasons for wanting to go abroad and to the selected country
- ExternalAnalysis
a. Economic analysis (e.g. market demand, industry analysis, major competitors,
competitors’ strengths and weaknesses)
b. Political and legal analysis
c. Cultural analysis (e.g. cultural dimensions, norms, ethical issues) - Internal Analysis
a Company strengths and weaknesses (especially with regard to going international)
b. Organizational structure - Implementation Issues
a. Timeline
b. Entry mode (alternatives and recommendations) - Conclusion
Sample Solution