Contrast the approaches taken by H&M, Benetton and Zara in managing their supply chains. Consider the following focus points:
- How do they differ in terms of their approach to design stage of the supply chain?
- How do they differ in terms of the manufacturing stage of the supply chain?
- How do they differ in terms of the distribution stage of the supply chain?
- How do they differ in terms of the retail stage of the supply chain?
- For each brand, Identify and explain a SCM strategy or trend utilized in its supply chain.
6.In your opinion, which of the three companies have the best SCM and why?
Sample Solution
