Branding Strategies

  You are working for a health care organization that is starting a new service. You will be part of the roll-out for a new app that allows patients to access personalized health advice 24/7. What are some realistic branding strategies you could use to evaluate...

Branding strategies

You are working for a health care organization that is starting a new service. You will be part of the roll-out for a new app that allows patients to access personalized health advice 24/7. What are some realistic branding strategies you could use to evaluate the new...

Branding strategies

In this unit, you are learning about branding strategies organizations use to differentiate products and services from those offered by the competition. Using the brand concepts from the unit and information on strategies used for brand positioning, share your...