Corporate Level Strategy

Chapter 6 takes this a step further by standing back to consider strategy at a higher level of corporate strategy. The concern here is for the performance benefits that are derived from putting together an effective “portfolio of businesses”—that is, putting...

Corporate level strategy

What are the different types of corporate level strategy that we discussed in class. Discuss the element of control in the franchisor-franchisee relationship. What is the relationship between trade secrets and patented information?          ...