Digital Marketing and Social Networking

Using the content from Chapter 13 of your assigned book, distinguish for your classmates the difference between digital media and digital marketing. Share with your classmates a link to an article regarding a lawsuit deriving from digital marketing, fraudulent...

Digital marketing and social networking

Companies increasingly build their brand equity and gain market share with their digital marketing strategies. Visit the Kate Spade website (https://www.katespade.com). How does Kate Spade use its website to interact with customers?     Sample...