Marketing Analytics

You have been appointed as an analyst to a firm to study and analyse the effect of Covid-19 on customer loyalty. Check and analyse the data set available on Blackboard. The emphasis is on the application of analytics to real-world market problem to drive an...

Marketing Analytics

What do you understand based on the screenshot? What information are you missing? Which action can you take to help you marketing department? Multi-channel conversion Visualiser What analysis would you make out of this graph? Which recommendations would you provide?...