by Dan | Sep 18, 2019 | Marketing
Tools Ellet provides a nice model for analyzing cases. There are five key phases of the process. Situation a. Figure out the big picture first; ask yourself, “What is the situation in the case? What is going on here? 2. Questions a. Develop questions about the...
by Dan | Feb 2, 2019 | Analysis
• Which trends in McDonald’s external environment are likely to have the greatest impact on the company’s ability to sustain a competitive advantage? • Which international strategy does McDonald’s employ? Is it effective? How so? • Which...
