Services and Retail Marketing

There is a growing demand for accommodation which can combine some of the advantages of holiday rentalproperty (freedom, independence, a home environment or an authentic local feel) with some of the advantagesof staying in a hotel (convenience, indulgence, time...

Services and Retail Marketing

Analyse team’s marketing and financial performance in the retail marketing simulation game, making specific reference to services and retail marketing concepts and literature. make reference could include . Characteristics of services . Buying behaviour ....