Strategic Marketing

Choose an organization or brand of your choice and perform a situation analysis.Start by identifying the business’ positioning and objectives (mission, vision, and values). You are then required to use the tools and models covered in thiscourse to perform an in-depth...

Strategic Marketing

“The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and wants.” Critically analyse this statement using Amazon as your case study organisation. Indicate whether customer voice drives strategic marketing decisions in...