The case – IKEA

          Account Relationship Management (Customer Relationship Management for B2C environments) is one of the concepts that have changed how the salesmanagement policies and plans are conceived within business organizations. Despite the fact...

The case – IKEA

Account Relationship Management (Customer Relationship Management for B2C environments) is one of the concepts that have changed how the salesmanagement policies and plans are conceived within business organizations. Despite the fact that many companies still struggle...