Watch the following talks and answer both the questions:
1) Sheena Iyengar – How to make choosing easier?
https://www.ted.com/talks/sheena_iyengar_how_to_make_choosing_easier
Describe the strategies that you’ll use as a marketer. (Word Limit: 150)
2) Robert Waldinger – Lessons from the longest study on happiness.
https://www.ted.com/talks/robert_waldinger_what_makes_a_good_life_lessons_from_the_longest_study_on_happiness?language=en
Explain the elements of research and research design for the study? If you had to design similar research, what methods will you use to achieve the research objectives?
Sample Solution