Tata Starbucks

Provide a brief introduction to your assigned case study company, covering aspects such as its history, important locations, and major products. Evaluate the adequacy of its current mission, vision, and values and (if necessary) suggest any alternate framing of these. Using appropriate quantitative and qualitative metrics, provide an assessment of the company’s performance over the last five years or so.

Additional notes:
Vision is a powerful and compelling mental image (general)(why?)
Mission is a current purpose of the firm and basic of the competition (what? how?)
Strategic objectives are measurable, specific, appropriate, realistic and timely (very specific)

Sample Solution