- Apple’s iTunes is now the largest music retailer in the United States. More songs and albums are sold through iTunes than any other store. How has iTunes become so successful? Discuss how both technological changes in the marketplace and economic concepts make iTunes possible. Make sure you discuss concepts such as the advantages of digital technology and the long tail as well as switching costs, sunk costs, etc.
2.discuss how social, political, economic and technological forces shape the telecommunications and media industries. Make sure you discuss all four factors. In other words, discuss a news story that demonstrates how law or politics influences telecommunications. Then discuss a news story that demonstrates how social norms or habits influence telecommunications, then a story that demonstrates the influence of economics on telecommunications and then a story that demonstrates the influence of technology on telecommunications. You can use the same news story to discuss multiple factors if appropriate.
Sample Solution
