During your tenure managing, Allstar’s OTC cold medicine brands you have undoubtedly grown in your knowledge of the industry refined your strategy and gained some insights with regard to implementation.
In a two-page memo, pass on to your successors what you consider the most important advice.
This should include the following:
What you consider being key success factors for Allstar Brands going forward
.Insights on the 4 P’s◦Product: What OTC cold/cough/allergy product would you suggest introducing next?
◦Price: What is your pricing policy and rationale?
◦Promotion: Provide insights on message content and promotional vehicles.
◦Place: What were the best methods to motivate your channel partners to improve measures such as shelf space?4
.Advice on how best to organize the new management team
It is reasonable to assume that all changes that were mentioned posed great challenges to U.K banks, because of rapid change in the environment they were operating in, which had a direct effect on their performance. However, despite the massive structural changes and the significant increase of competition in the U.K financial services sector in the recent years, the U.K banking sector remains relatively under researched (Drake, 2001). In most studies the focus is either on financial performance of U.K major banks or building societies performance. The purpose of this study is to examine the internal (i.e. banks characteristics) and external (i.e. macroeconomics and financial structure) factors that affect performance of U.K owned banks over the last years. 1.2 Methodology and Data: This study employs a multiple regression model to examine the main determinants of commercial banks profitability and net interest margin in the U.K. A single equation framework is employed in this study i.e. the effect of bank – specific, industry- specific and macroeconomic determinants of bank profitability and net interest margin. A similar approach was adopted by Bourke (1989), Molyneux and Thornton (1992), Nigo (2006), Barajas et al., (2000) among various theory. The study uses unbalanced panel data collected from bank scope database and the Bank of England (online).The data in this study is composed of balance sheet and income statements of commercial banks operating in the U.K. 1.3 Structure of the Study: The study has been divided into six chapters and they are organized as follows: Chapter 2 reviews the literature and past statistics along with some key determinant that have been used in earlier studies. Chapter 3 will give a brief introduction and background of U.K banking sector and summarizes its structure and current scenario .Chapter 4 gives us a detailed description of data and methodology used in the study further, it provides a brief introduction used in the study. Chapter 5 gives the description of empirical results and discussions. Finally the Chapter 6 provides the conclusion and limitation of the given study.>GET ANSWER