The article, “What Amazon’s brick-and-mortar disruption could look like” and answer the following questions.

Description

Read the article, “What Amazon’s brick-and-mortar disruption could look like” and answer the following questions.

  1. Describe the primary target market of the company and why you belief this segment to be the primary target market. How does Amazon’s new initiative described in the attached article, “What Amazon’s brick-and-mortar disruption could look like” support needs of the primary target market?
  2. Describe the company’s sustainable competitive advantage and why you belief this to be the company’s sustainable competitive advantage. How does Amazon new initiative described in the attached article, “What Amazon’s brick-and-mortar disruption could look like” further enhance their sustainable competitive advantage?
  3. Provide a SWOT analysis for the company with descriptions of each criteria. Must have at least 3 criteria for each of the SWOT categories.
  4. Provide an analysis of the retail location strategies of the company and why you belief this to be the retail location strategy of the company. How does Amazon new initiative described in the attached article, “What Amazon’s brick-and-mortar disruption could look like” compliment or change the retail location strategy?
  5. Provide an analysis of the retailer’s CRM processes and how this aids or detracts from their retail strategy. How does Amazon new initiative described in the attached article, “What Amazon’s brick-and-mortar disruption could look like” compliment or change these CRM processes?
  6. Discuss the retailer’s assortment plan as it pertains to (at least 1-2 paragraphs).
    The firm’s retail strategy
    Complementary merchandise
    Effects of assortment size on buying behavior
    Physical characteristics of the store
    How does Amazon new initiative described in the attached article, “What Amazon’s brick-and-mortar disruption could look like” complement or change the retail assortment plan?
  7. Describe the retailer’s use (or not any use) of manufacturer’s and store brands and this approach supports their overall retail strategy. How does Amazon new initiative described in the attached article, “What Amazon’s brick-and-mortar disruption could look like” compliment or change their use of manufacturer’s or store brands.
  8. Describe how the retailer uses communication programs to develop brand image and build customer loyalty. How does Amazon new initiative described in the attached article, “What Amazon’s brick-and-mortar disruption could look like” compliment or change the communication plan?
  9. Describe the activities that the retailer is taking to provide high-quality customer service? In your opinion are these activities supporting the company’s retail strategy? What customer services areas are lacking? How does Amazon’s new initiative described in the attached article, “Amazon Upscale Push” compliment or change the customer service strategy?
  10. Give a summary of your opinion of how you believe Amazon’s new initiative described in the attached article, “What Amazon’s brick-and-mortar disruption could look like” will be of benefit or detriment to the company.

Sample Solution

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