The Coca-Cola corporate

  • Step 1: Go to the Coca-Cola corporate website and click on Press Center. Read through the most recent ten press releases. • Step 2: Determine two strategies that Coca-Cola is pursuing. Give some pros and cons of those two strategies in light of the guidelines presented in Chapter 5. • Step 3: Determine two strategies that Coca-Cola is not pursuing. Give some pros and cons of those two strategies in light of the guidelines presented in Chapter 5.