The Boeing Aircraft Company has dominated the commercial aircraft market for decades, but its position
of influence has lessened in recent years. Its chief competitor, Airbus, has made significant market gains,
and may be posed to become the number one producer of commercial aircraft in the near future.
Use the material in Managerial Economics & Business Strategy
Chapters 1-6 to analyze how Boeing and Airbus approach the aircraft marketplace, how they are alike
and different (particularly their production processes), where the rivalry is likely to head, and the most
probable outcome of their ongoing competition.
Sample Solution
