The Commoditization of Starbucks

  1. How has Starbucks mission and enterprise strategy contributed to the company’s success? Is its approach to social responsibility viable during tough economic times?
  2. What are the greatest challenges in the broad environment that Starbucks is facing as the US market becomes saturated? Has the company cannibalized itself?
  3. How can Starbucks prevent its product from being commoditized? Is it too late?
  4. What strategies should Starbucks implement in light of new competitors such as McDonalds? Is McDonalds a real competitive threat?
  5. Was the decision to fire CEO Jim Donald wise? What are the pros and cons of changing senior managers?

Sample Solution