- How has Starbucks mission and enterprise strategy contributed to the company’s success? Is its approach to social responsibility viable during tough economic times?
- What are the greatest challenges in the broad environment that Starbucks is facing as the US market becomes saturated? Has the company cannibalized itself?
- How can Starbucks prevent its product from being commoditized? Is it too late?
- What strategies should Starbucks implement in light of new competitors such as McDonalds? Is McDonalds a real competitive threat?
- Was the decision to fire CEO Jim Donald wise? What are the pros and cons of changing senior managers?
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