Whether you realize it or not, you’ve been a consumer all your life. The types and costs of your purchases have changed over time, but you’ve learned from watching others and experiencing the sensation of choosing an item and making the purchase. What you may not realize is that you’ve likely followed a consumer-purchase process.
For this assignment, you will do a three-part deep dive into the consumer decision-making process.
Part One. Complete the following:
Identify and discuss the process, taking care to explain each step. Walk your reader through each step of the consumer purchase process, defining each step.
Choose a major purchase that you plan to make in the future (e.g., a vacation, a car, a smartphone, a computer, a Hermes handbag, a horse, etc.).
Apply each step to your purchase (e.g., identify why you find yourself making this purchase, perform an information search, evaluate alternatives using a table, make a choice and justify it, and so forth.).
Sample Solution
