1.WHAT ARE THE ELEMENTS OF EUROPEAN AND ITALIAN LUXURY EXCELLENCE THAT CAN BE UTILIZED IN OTHER INDUSTRIES AND IN DIFFERENT CULTURES?
2.HOW COULD THE INTEGRATION OF ITALIAN AND AMERICAN CULTURES CREATE MORE EFFECTIVE BUSINESS MODELS?
3.WHICH ARE THE MAIN ELEMENTS THAT DISTINGUISH THE MARKETING STRATEGIES OF LUXURY ORGANIZATIONS VS OTHER TYPES OF ORGANIZATIONS (EX. MASS MARKET COMMODITIES)?
4.WHICH ARE SOME COMMON KEY ELEMENTS (OR KEY SUCCESS FACTORS), ON YOUR OPINION, TO BE MENTIONED, AMONGST THE CASES OF ALL THE INDUSTRIES ANALYZED AND DISCUSSED DURING THE COURSE. MAKE EXAMPLES
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