A dissertation for a digital marketing and analytics degree
this will include ..

introduction
literature review
methodology
data collection
data analysis
discussion and conclusion
recommendation

The literature review will cover
-role of marketing
-Fulfilment of objectives
-Talk about traditional marketing and how due to advances in technology and change in consumer behaviour the role of traditional marketing has gone digital leading to

  • Social media marketing which will also lead to
  • influencer marketing

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