The evolution of the Amazon.com business from the company’s launch in 1994/1995 to the dot-com collapse in 2000.

On a scale of “1” (very poor) to “5” (excellent), how would you rate Jeff Bezos as an entrepreneur? And why? On a scale of “1” (very poor) to “5” (excellent), how would you rate him as an operating manager? And why? Trace the evolution of the Amazon.com business from the company’s launch in 1994/1995 to the dot-com collapse in 2000. How did the company’s strategy change over time? How did capabilities evolve? What value did the company deliver to all stakeholders? Not including Amazon Prime, what is your favorite Amazon product or service and why. How big is the market for the product or service and how would you define the target market?

 

 

 

 

 

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