Our case study is about the effect of sensory descriptive on the booking intention. Therefore we created two questionnaires. Questionnaire 1 contains sensory descriptive in the room descriptions, while questionnaire 2 doesn’t. Q1 was given to the experimental group and Q2 was given to the control group. You find the further information in our group presentation, literature review and analysis, which I will attach. What I need to be written is the introduction and the conclusion. The conclusion should describe the outcome and for this please use the inferential statistic file that I will also attach.

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