• Develop a strategic plan for a Canadian fashion brand- Foward With Design’s global expansion.
- Office webpage: https://forwardwithdesign.com/)
- Related articles：https://vancouversun.com/life/fashion-beauty/style-qa-moving-forward-with-canadian-brandfwd/wcm/eb060284-6032-4c9e-9332-63882931ff41/amp/
1.Brand profile
• Who are they?
• What do they do?
• What do they have to work with?
Global Market
• Which country will your company begin expanding into? Why did you choose this market(s)?
• How are you expanding into the new country? (i.e. retail, manufacturing, distributions, etc.)
• What role will ethics play in your global expansion?
• Will the triple bottom line of sustainability (economic, social, environmental) be a factor to consider? Is it one
of your objectives?
• Will your company look for intellectual property protection in the expanding country(s)? What is the process of
obtaining protection in this new economy?
• Will this country be a producer or consumer of your company’s goods?
Sample Solution
