The main question research :
What influence does emotional branding have on consumer’s behavior?
Thus, we can say that the main objective of this work is to measure the influence of
emotional branding on consumer behavior.
What is the Influence of Emotional Branding on Marketing,
From this central question follows the following sub-questions:
1-How is the Activia product brand perceived by consumers?
2- On which consumer behavior variables does the Activia brand have such influence?
3- What is the impact of Activia’s brand image on the purchase decision of
consumers?
Sample Solution
