Click on the link below and carefully read this article about Legos. Then using what you have learned in this
course, focusing on the 5 C’s, STP, and the 4 P’s as well as any other concepts you have learned, analyze
this case and explain how Lego’s used these concepts to build their business.
https://www.cnbc.com/2018/04/27/lego-marketing-strategy-made-it-world-favorite-toy-brand.html
Sample Solution
