This dissertation seeks to:
• Outline the proper process and marketing strategy for the laundry venture.
• Expound on the capital generation planning initiatives for staring the business.
• Define the potential obstacles to the investment.
• Describe the essential elements and necessities for establishing the venture.
1.5 The Research Question for the Dissertation
Research question: How feasible is the on-demand laundry service in Invercargill when targeted to capture the SIT international students?
Sub-questions:
• What is an on-demand laundry service?
• What are the levels of desirability and demand for the service in Invercargill?
• How attractive are the industry and the market in Invercargill?
• What are the organizational requirements for running the business?
• How much capital is needed and how profitable will be the entity?
1.6 The Research Objectives for the Dissertation
Research objectives are:
• To uncover the crucial elements that customers consider in choosing a laundry service in Invercargill.
• To investigate the extent to which the people of Invercargill embrace technology.
• To evaluate the business strategies needed by the business as well as the potential barriers that it might encounter.
• To gain insight into the level of competition in the laundry industry at Invercargill.
