The Promotional Mix

Select one of the following national pizza chains: Papa Murphy’s, Pizza Hut, Papa John’s, Domino’s, and Little Caesars.

In a minimum of 700 words (excluding the title and reference pages), in IWG format with a minimum of three references, identify and explain the process of selection for the chain’s promotional mix elements. Consider national, regional, and local promotional campaigns.

Sample Solution

ACED ESSAYS