Select one of the following national pizza chains: Papa Murphy’s, Pizza Hut, Papa John’s, Domino’s, and Little Caesars.
In a minimum of 700 words (excluding the title and reference pages), in IWG format with a minimum of three references, identify and explain the process of selection for the chain’s promotional mix elements. Consider national, regional, and local promotional campaigns.
A social justice leader, a women’s rights activist, a civil rights leader, she did it all. Dorothy Height was a huge contributor to each of these causes and movements, she was the reason that the Young Women’s Christian Association was fully integrated at all locations in 1946. (Dorothy Height Biography) She was also working with Eleanor Roosevelt to unite many people of different races and beliefs to “demonstrate our desire for peace and international justice.” (Height, Dorothy) Dorothy Height was an important figure in the civil rights movement because of her work with the National Council of Negro Women, (NCNW), the Young Women’s Christian Association, (YWCA), as well as her involvement in many other causes. Dorothy Height being the women’s activist that she was became the leader of the of the NCNW in the 1950’s. (Height, Dorothy) Through the NCNW she focused on anti-lynching campaigns and reconstructing the criminal justice system. Height also was part of many anti-lynching campaigns starting in high school, stopping lynching was one of her main focuses. She also established its center for racial justice, which was her job trying to eliminate racism nationally. As a negro women and she had a harder time just because of her gender as well. Dorothy Height put all her free time into these causes but she had many disadvantages such as her gender and color. (Itkowitz, Colby) But “despite the apparent gender discrimination in the civil rights movement, Height continued working on the front lines.” (Norwood, Arlisha) Dorothy Height believed that all places should be integrated. So she started by fully integrating all YWCA facilities nationwide. (Height, Dorothy) She believed that since it was an organization for Christian women that all women should be allowed to work and attend these places without being separated. Height also financially aided many civil rights workers and she supported voter registration on the south.(Norwood, Arlisha) Dorothy Height also helped the NCNW get grants to provide vocational training and it helped women in opening businesses. Dorothy worked hard to help women and people working in the best way she could by providing many resources for them. Dorothy Height took the liberty of expressing her opinions and th>GET ANSWER