The PSA should be cited in your essay in proper APA format with in-text citations and a reference. Then, you will need to evaluate the advertisement for these categories (at least one paragraph for each category). You may use the questions as a guide for what to put in the essay: • Structure o How was the PSA structured? How did the PSA develop from beginning to end? In what way did the structure of the PSA draw you into it? • Purpose and Message o What do you consider the purpose of the overall PSA? In other words, why was the PSA made? What is the message of the PSA? How clearly was the PSA’s ENG110 — College Writing Evaluative Writing Assignment message presented? • Audience o Who specifically was the PSA created for? How well does the PSA appeal to the audience? Third Person Objective Writing Please do not use first (I, me) or second (you, your) person in this essay. To remain objective, stick to third (he, she, they, one) person throughout the assignment. • You are writing an evaluation, not an argument essay. The essay needs to include the selected PSA. The purpose of an evaluation is to objectively evaluate the subject and using third person will help you remain objective. Length, Organization, and Grammar The organization of this essay should follow the basic five paragraph structure. Within that structure, you should place the essay in a logical order that focuses on the elements your are evaluating. Please also keep the following things in mind: • This essay itself should be three pages in length. The assignment should also include an APA-style title page and headers, be double spaced, written in 12 point Times New Roman font, have 1 inch margins, and include a reference page for the PSA video.

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